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The site bajatrek.com states the following, "Budget camping road trips and earth-friendly adventures to beautiful beaches." We observed that the webpage said " In Baja California, Mexico with a community of friends from around the world." It also stated " Join us! Whether youre Baja backpacking, Baja camping, Baja surfing or just a traveler on a budget, our eco-friendly vegetable oil-powered Baja Beach Bus and Adventure Eco-Vans give a Hostel-on-Wheels. And an Off the Beaten Track. Dont just road trip; save money, help the environment and take a Baja Trek." The header had Baja California as the highest ranking keyword. This keyword was followed by budget travel, road trip, and Baja Trek which isn't as urgent as Baja California. The other words the site used was bus tours. eco travel is also included but could not be viewed by search crawlers.